As part of the branding process, the team at The MAC asked us to come with a solution for how the new brand would appear on their new building and still get across the essence of the brand that was evident in the print and marketing collateral. At this stage I was not already involved in the branding process (and as I had done this sort of thing before) I was asked to carry out the task.

 
Anodised aluminium signage with led edge-lit white opal acrylic detail.

 
Anodised aluminium sign with lettering cut from the plate and backed with white opal acrylic to enhance legibility.

 
Vinyl supergraphic adhered to key areas around stairwells to denote the floor number.

 
Vinyl directional and supergraphic adhered to concrete opposite lift on Floor 4.

 
Modified typography to allow for the lettering to be cut from the anodised plates.
 

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