I have been lucky enough to have worked on various Irish FA projects during my time at AV Browne, the biggest of which was the rebranding project – initially in 2006/7 and for a brand refresh in 2010. When the Irish FA came to us they had a wide range of disparate collateral, concepts and messaging – the key was to unify and echo what was happening on the pitch.
 
After originally presenting this badge in 2006, they were ready for it second time round.
 

 
Another badge originally presented that looked to the future and while referencing the badges that had gone before.
 

 
Out of the branding process came many elements that were used (for a time at least).
Here is a new style international match programme.

 
…and a revision for NI Football
 

 
Footie only existed as a physical man-in-a-suit mascot until 2006.
 

 
Spreads from the original 2007 brand guidelines.

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