InterTradeIreland asked the agency to name and brand an online portal where graduates could talk, ask questions, help each other and find information on the Fusion and Acumen graduate programmes from InterTradeIreland. At its core, the portal is about dialogue – graduate to graduate, graduate to placed graduate and graduate to ITI.

We came up with footinthedoor.info as the name and the identity reflects the dialogue aspect of the portal by simply showing the name in a speech bubble. When used in isolation you recognise that there is something that is being said – the website address tells us it is happening online. When used in a layout, the logo becomes part of a conversation. Unfortunately this was as far as we could go as InterTradeIreland have their own web team who built and implemented the branding onto the portal.

 
Mapping of how interaction and feedback on the graduate portal would work.
 

 
Example of a press ad to drive graduates to the new site.

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